The museum as a digital channel: building a sustainable audiovisual strategy
WorkshopCULTURAL MEDIATION - AUDIENCE MANAGEMENT
2026-03-26 | 01:30 PM - 02:15 PM | Delorme Conference Room
The relationship between museums and their audiences is no longer confined to physical space. Cultural institutions need new channels to extend their reach, strengthen community engagement, and generate impact beyond the visit.
This workshop will examine the real-world case of the Museo Guggenheim Bilbao channel, an in-house audiovisual platform that has been operational for a year. David Díaz, Head of Digital Development, will share the initial objectives, key takeaways, and results achieved.
Next, Pep Rubíes, Senior Consultant at Ebantic Systems, will outline the essential elements required for a museum to deploy its own audiovisual platform: strategic definition, technological architecture, content models, integration with existing systems, and economic sustainability.
Primarily aimed at museum executives and digital teams looking to structure their own audiovisual strategy with clarity and long-term vision.
Speakers
David Díaz
Museu Guggenheim Bilbao
Responsable du développement numérique
Pep RÚBIES
Ebantic Systems
Conseiller principal
