Developing its own resources: what partnerships for which cultural venues?
ConferenceEco conception
2026-03-25 | 12:30 PM - 01:30 PM | Gabriel Conference Room
Developing self-generated revenue has become a central challenge for museums, not only to secure their operations but also to support their projects, ambitions, and autonomy. Among the levers used, collaborations with businesses are playing an increasing role, taking many different forms depending on the context and institutional strategies.This conference explores three widely used models today: corporate membership clubs, venue rentals, and brand partnerships. How are these tools implemented in practice? What balance can be found between economic requirements, the museum's image, and partner expectations?
Speakers
Adrien Joly
Licorne Culture
Fondateur
Félicie Bouché
Musée Fabre
Administratrice Générale
Nathalie Blanc-Guelpa
GrandPalaisRmn
Directrice générale déléguée adjointe
Cécilie de Saint-Venant
Domaine National de Chambord
Directrice générale déléguée au développement
