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Museums and influencers: what collaboration strategies?

ConferenceCULTURAL MEDIATION - AUDIENCE MANAGEMENTCultural communicationStudy of the publicInnovation

2026-03-25 | 03:30 PM - 04:30 PM | Gabriel Conference Room

A few years after the rise of "influencers," museums are re-evaluating how they build relationships with these new communication channels, characterized by diverse profiles and varying objectives. While these collaborations offer opportunities to broaden audiences and strengthen an now-essential digital presence, they also raise fundamental questions. How do these partnerships redefine cultural mediation methods? And by what criteria can a museum measure their impact and relevance?