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Heritage sites as drivers of tourist appeal and models of sustainable tourism

ConferenceCULTURAL MEDIATION - AUDIENCE MANAGEMENTPatrimonial Engeneering / Cultural tourism

2026-03-26 | 12:30 PM - 01:30 PM | Gabriel Conference Room

Heritage whether natural, built, intangible, or living shapes the attractiveness of regions and acts as a powerful catalyst for tourism development. However, this dynamic raises crucial questions: how can we welcome visitors without compromising the residents' quality of life? How can we preserve the integrity of these sites while stimulating sustainable local economies?

This conference explores how heritage can become a vibrant, sensory, and sustainable driver of tourism development. It examines the strategies that transform sites into rich and memorable experiences, promote local craftsmanship, and ensure the long-term resilience of these territories.