Shall we go to an exhibition? When young people express what influences their choices through the Culture Pass
WorkshopCULTURAL MEDIATION - AUDIENCE MANAGEMENTCultural communicationStudy of the public
2026-03-26 | 11:30 AM - 12:15 PM | Delorme Conference Room
One temporary exhibition, three ways to present it: which one will appeal most to 15-21-year-olds? We are giving the floor to a group of young "pass Culture" ambassadors to comment on fictional exhibition offers on the app, explaining what attracts them, what raises questions, and what makes them want to book or not. Professionals will be invited to react and engage with these young participants on these various points. The goal of this workshop is to provide stakeholders with the tools to be clear, accessible, and attractive on the "pass Culture" platform.
Speakers
Valériane Laut
Pass Culture
responsable marketing
